[non-fiction] Disney High The Untold Story of the Rise and Fall of Disney Channel's Tween Empire...

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[non-fiction] Disney High The Untold Story of the Rise and Fall of Disney Channel's Tween Empire by Ashley Spencer | 2.47 MB

Title: Disney High
Author: Ashley Spencer​



Description:
The first unauthorized look at the inner workings-and ultimate breakdown-of the Disney Channel machine
For many kids growing up in the 2000s, there was no cultural touchstone more powerful than Disney Channel, the most-watched cable channel in primetime at its peak. Today, it might best be known for introducing the world to talents like Hilary Duff, Raven-Symoné, Zac Efron, Miley Cyrus, Selena Gomez, the Jonas Brothers, Demi Lovato, and Zendaya.
It wasn't always destined for greatness: when The Disney Channel launched in 1983, it was a forgotten stepchild within the Walt Disney Company, forever in the shadow of Disney's more profitable movies and theme parks. But after letting the stars of their Mickey Mouse Club revival-among them Britney Spears, Justin Timberlake, Christina Aguilera, and Ryan Gosling-slip through their fingers, Disney Channel reinvented itself as a powerhouse tween network. In the new millennium, it churned out billions...

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