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Search Engine Marketing With Google Ads & Analytics
Published 10/2024
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Language: English | Duration: 5h 48m | Size: 4.24 GB
Search Engine Marketing with Google Ads & Analytics
What you'll learn
Foundations of Marketing: Understand essential marketing concepts like market segmentation, targeting, and SWOT analysis
Digital Marketing Metrics & Tools: Learn to measure digital marketing performance and master tools like Similarweb for competitive analysis
Search Engine Marketing (SEM): Get hands-on with SEM, including keyword research, bidding strategies, and campaign optimization
Google Ads Setup & Management: Set up live Google Ads campaigns, from smart campaigns to search and display ads, while analyzing performance
Web Analytics with Google Analytics: Learn to track user behavior and conversion metrics using Google Analytics for deeper insights
Requirements
Basic knowledge of marketing is recommended
Familiarity with online tools like Google Ads or analytics platforms is helpf
Description
Welcome to the Search Engine Marketing with Google Ads & Analytics course! This comprehensive program is designed to give you a strong foundation in digital marketing while diving deep into the world of Search Engine Marketing and Google Ads. Whether you're new to digital marketing or looking to enhance your skills, this course covers everything needed to build, optimize, and analyze SEM campaigns using industry-leading tools.Throughout the course, you will learn essential marketing concepts like market segmentation, consumer behavior, and SWOT analysis, laying the groundwork for effective strategies. We will then move into SEM, where you will gain hands-on experience with Google Ads, from setting up live search and display campaigns to optimizing them for better performance. In addition, you will get a deep understanding of analytics through platforms like Similar Web Tools and Google Analytics. You'll learn to track user behavior, monitor key performance indicators (KPIs), and use data-driven insights to refine your marketing approach.By the end of this course, you will be well-versed in creating, managing, and optimizing Google Ads campaigns and will know how to use analytics to refine your marketing strategies and Get ready to become an expert in Search Engine Marketing and Google Ads!
Who this course is for
Digital Marketers
Entrepreneurs & Business Owners
Marketing Professionals
Freelancers & Consultants
Students & Beginners
Analytics Enthusiasts
Anyone interested in learning the practical aspects of Google Ads and Analytics
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